Listing Services
The Flat Fee Listing
Overview of All Listing Services
Think you need to pay an agent a 3% commission to receive top-tier service? Think again. For a reasonable flat fee, the quality of my service as a listing agent stands out among the rest. Read on to learn about each component of my listings in depth. This is real estate done right.
Gold Tier
Professional Photography
Perhaps the most basic service of any legitimate Realtor, professional photography is essential to sell your home for top dollar.
But there is more that goes into it than just hiring a professional. Not every photographer shoots properties the same way. Depending on the real estate agent you hire, your listings photos may come out looking one of three different ways – see below:
If you are talking to an agent who is planning to take photos with their phone, I would question the legitimacy of their service in representing you.
However, even many agents in our area have photos that look like the center image above. While a clean shot, it is dark, shadowy, and taken quickly with minimal editing.
The final image is from my photographer, Jacob Reed. He utilizes HDR to capture 3 images at different exposures, and then unlike any other photographer I know in Lynchburg, he skillfully uses a flash to capture an additional 3 to 7 images that all go into creating one final picture that optimizes brightness and saturation while keeping a realistic feel so prospective buyers know what to expect.
Jacob and I also have a great working relationship, so he is open to feedback if my clients think a particular photo doesn’t look right, comes off too bright, or if a slight edit in photoshop is needed to hide something personal, etc…
The photography I provide through Jacob will be an asset to your listing and will be the first step in making your house stand apart.
Immersive 3D Tour and Floorplan
To complement stellar listing photography, I also include an immersive 3D tour and floorplan in every listing. These tools give buyers a great sense of your home while viewing online and can be particularly beneficial to out-of-state buyers who may not feel confident offering on your home or taking the trip to see it in person with just a few listing photos to go off of.
To my knowledge, I am THE ONLY agent in the Greater Lynchburg area who utilizes this advanced method of 3D tour and floorplan capture. Unlike other agents, my floorplan allows buyers to click the green dots that show them exactly where they are in the home and the direction in which the photo was taken.
Similarly, if a buyer is panning through the 3D tour, they can see exactly where the 3D scan was taken in the house and the angle they are looking at in real time. This is the most immersive, thorough 3D tour and floorplan technology currently available.
Attaching this type of 3D tour to a listing on Zillow, which can populate to other listing sites, generates 37% more views and helps homes sell 14% faster on average (according to Zillow site analytics from 2021).
Professional Home Staging
Staging a home to list on the market looks different for every home. Some homes are vacant and may benefit from a full stage. Others may be fully furnished and only need some slight adjustments to really shine. Here are three different levels of staging depending on the home:
Existing Stage
An existing stage is for sellers who are occupying the home during the sales process. Since the home is already furnished, I work closely with the homeowner to discuss optimizing the existing setup. This involves decluttering, recommendations for moving furniture, decor, and other items, and freshening up the space to be most appealing to buyers.
Partial Stage
A partial stage involves brining in some furniture and decor to compliment the seller’s existing furnishings. This can be useful in situations where the homeowner has already begun to pack belongings and move stuff out of the house. A partial stage is also useful if the homeowner’s own furniture is not an ideal look for a certain space/room.
Full Stage
The full stage is for vacant homes that have no existing furniture. While some homes may appear best without furnishings, in most cases a full stage will help the home to sell faster and overall appeal to more buyers.
A few past stages
As an essential listing service, I provide any level of staging with all three of my listing tiers. I collaborate with three different interior designers in Lynchburg who can advise on partial stages and can supply and setup the furniture for full stages. So no matter your situation and how your home looks, I will work tirelessly to ensure it looks its best when it comes time to list.
Print Marketing
The Listing Power Pack
Included in every listing tier is a slew of print marketing materials that I leverage to spread the word about your house. The listing power pack includes flyers, neighborhood reports, post cards, door hangers, business cards, thank you cards, a property specific yard sign, and more.
Some of these materials can be utilized at open houses so each prospective buyer walks away with something tangible to remember your house. I will make use of the other print materials to spread the word about your listing in your neighborhood and broader community.
The goal is to stay top of mind with prospective buyers or with other homeowners who may have a friend looking to purchase a home in their vicinity.
Social Media Advertising
Facebook and Instagram Advertising
Social media advertising is a very cost effective way to put your listing in front of tens of thousands of people in the local community, ensuring that your listing is reaching the most eyes possible and driving more attention from buyers.
In the Gold Tier listing, my ads reach roughly 15,000 people within a 15 mile radius of your house with hundreds of clicks to learn more about the property on Zillow.
Platinum Tier
Property Highlight Video
To showcase your home, we will shoot a highlight video of your property. This video can be leveraged on social media posts and my social media advertising to generate even more attention on your listing. There are a few different types of videos we can create, and it will depend on the unique characteristics of your home. My highlight videos leveraged in the social media advertising play a big part in ensuring the whole town knows about your home!
Pre-Listing Home Inspection
For a Seller, getting a pre-listing home inspection can be helpful as they begin their selling process, as it gives them more time and control over repairs and prices their home more accurately before it’s on the market.
Not only this, but a home inspection report prior to listing can provide multiple benefits to negotiating with buyers in the most effective way possible. I leverage the information in the home inspection to guide contract negotiations and highlight favorable offer terms to my sellers based on the unique characteristics/defects of their homes.
Direct Mailers Sent to Community
I put the information about your listing directly in the mailboxes of 750 homes closest to yours. The community will know about your house and will be telling you about your listing!
This creates a network of people who are all aware of your home and can be likely to share it when they know someone else looking to move to the area.
Everyone is going to know that your house is for sale and will have your home top of mind when talking with others.
Listing Exposure Digital Campaign
My Listing Exposure Digital Campaign is designed to improve your listing by increasing exposure and building property recognition through repetition. This digital campaign was designed to benefit home sellers by providing views on non real estate related websites.
- 5 property specific digital ads
- 2 weeks of geo-targeting within a 15 mile radius of the listing
- Minimum 15,000 impressions
- Customized marketing plan with easy to read infographic report
- Minimum 75 clicks
Extended Social Media Advertising
Facebook and Instagram Advertising
Social media advertising is a very cost effective way to put your listing in front of tens of thousands of people in the local community, ensuring that your listing is reaching the most eyes possible and driving more attention from buyers.
In the Platinum Tier listing, my ads reach roughly 45,000 people within a 15 mile radius of your house with 1000+ clicks to learn more about the property on Zillow.
We leverage the highlight video to increase engagement and the total number of people seeing your home for sale.
In the Luxury Tier listing, my ads reach roughly 90,000 people in various markets around the region or country.
Luxury Tier
Multi-Market Billboard Placement
I partner with SouthEastern Sign Company to promote your home on 3 local billboards for a term of 1 month each. Complimenting the advanced digital and print marketing with billboard advertising will increase the number of touchpoints for prospective buyers and ensure that your home is being talked about in the community.
Advertising your home on local billboards will reach approximately 40,000 people. Combined with the digital and direct marketing in the Luxury Tier, most people that live in the area will have seen your home advertised for sale.
Multi-State Broker Marketing
Date-Driven Agent Outreach
The caliber of your home necessitates marketing that extends beyond the Central Virginia area. Buyers relocating from Richmond, Charlottesville, Roanoke, DC, New York, Florida, and California need to know about your house, and the best way to reach them is to share our listing with their real estate agent.
I review census data to specifically target markets with migration flows to the local area and directly reach out to top producing brokerages and agents in those markets.
Luxury Digital Marketing Campaign
Expanding upon the social media advertising and the listing exposure digital campaign, the Luxury Tier benefits from additional digital marketing aimed at highlighting your property as distinct and lavish. A big part of selling a home is psychology, so the goal is to evoke certain feelings in buyer that will compel them to see your home as luxurious and elite.
Buyers in the local area will not be able to escape seeing your home listed for sale when they are browsing online and scrolling through social media.
Placement on LPT Luxury Collection Website
Along with high-end homes across the country, your home will be featured on the LPT Luxury Collection website. Buyers from all over the US looking for luxury properties in Virginia will now see your home listed for sale, increasing the odds of a sale even further.
Free Property Appraisal
In addition to a complimentary 78-page valuation workbook produced from a comparative market analysis, I also hire a professional appraiser to evaluate your property. Between my own expert analysis and that of the appraiser, we have even more data to work with in deciding an ideal price to list your home at.
Gold Tier
Wow Buyers and Stand Out Among ListingsFlat Fee
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Full Service, Professional Agent Representation
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Professional Photography
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Immersive 3D Tour and Floorplan
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Professional Home Staging
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Print Marketing
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Social Media Advertising
Platinum Tier
The Whole Town Will Know About Your HouseFlat Fee
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All Gold Tier Services
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Pre-Listing Home Inspection
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Property Highlight Video
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750 Direct Mailers Sent to Community
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Listing Exposure Digital Campaign
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Extended Social Media Advertising
Luxury Tier
Marketing to Match the Caliber of Your HomeFlat Fee
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All Platinum Tier Services
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Multiple 1 Month Billboard Placements
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Multi-State Broker Marketing
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Luxury Digital Marketing Campaign
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Placement on LPT Luxury Collection Website
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Free Property Appraisal
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About Mason Kiffmeyer
Real Estate Is What I Love To Do
I am thankful for the opportunity to have a career in something I enjoy. I am passionate about people and relationships, and I am honored to assist individuals and families during an important stage of life.
Stress-Free Moving
I work hard so you don’t have to
Service with Integrity
I seek to follow Colossians 3:23
Honest, Positive Relationship
I genuinely care about my clients
Financial Focus
Your finances are prioritized
