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Sellers

The Flat Fee Listing

Overview of All Listing Services

Think you need to pay an agent a 3% commission to receive top-tier service? Think again. For a reasonable flat fee, the quality of my service as a listing agent stands out among the rest. Read on to learn about each component of my listings in depth. This is real estate done right.

Professional Photography

Perhaps the most basic service of any legitimate real estate agent, professional photography is essential to sell your home for top dollar.

But there is more that goes into it than just hiring a professional. Not every photographer shoots properties the same way. Depending on the real estate agent you hire, your listing photos may come out looking one of three different ways – see below:

Real Estate Agents Using Their Phone

Real Estate Agents Using Their Phone

Other Professional Photographers

Other Professional Photographers

Mason's Professional Photographer

Mason's Professional Photographer

If you are talking to an agent who is planning to take photos with their phone, I would question the legitimacy of their service in representing you.

However, even many agents in our area have photos that look like the center image above. While a clean shot, it is dark, shadowy, and taken quickly with minimal editing.

The final image is from my photographer, Jacob Reed. He utilizes HDR to capture 3 images at different exposures, and then unlike any other photographer I know in Lynchburg, he skillfully uses a flash to capture an additional 3 to 7 images that all go into creating one final picture that optimizes brightness and saturation while keeping a realistic feel so prospective buyers know what to expect.

Jacob and I also have a great working relationship, so he is open to feedback if my clients think a particular photo doesn’t look right, comes off too bright, or if a slight edit in Photoshop is needed to hide something personal, etc…

The photography I provide through Jacob will be an asset to your listing and will be the first step in making your house stand apart.

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Immersive 3D Tour and Floorplan

To complement stellar listing photography, I utilize an immersive 3D tour and floorplan. These tools give buyers a great sense of your home while viewing online and can be particularly beneficial to out-of-state buyers who may not feel confident offering on your home or taking the trip to see it in person with just a few listing photos to go off of.

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Unlike most other agents, my floorplan allows buyers to click through the house to the points where the photos were taken, showing them exactly where they are in the home and the direction in which the photo was taken.

Similarly, if a buyer is panning through the 3D tour, they can see exactly where the 3D scan was taken in the house and the angle they are looking at in real time. This is the most immersive, thorough 3D tour and floorplan technology currently available.

Professional Home Staging

Staging a home to list on the market looks different for every home. Some homes are vacant and may benefit from a full stage. Others may be fully furnished and only need some slight adjustments to really shine. Here are three different levels of staging depending on the home:

EXISTING STAGE An existing stage is for sellers who are occupying the home during the sales process. Since the home is already furnished, I work closely with the homeowner to discuss optimizing the existing setup. This involves decluttering, recommendations for moving furniture, decor, and other items, and freshening up the space to be most appealing to buyers. PARTIAL STAGE A partial stage involves bringing in some furniture and decor to complement the seller’s existing furnishings. This can be useful in situations where the homeowner has already begun to pack belongings and move stuff out of the house. A partial stage is also useful if the homeowner’s own furniture is not an ideal look for a certain space/room. FULL STAGE The full stage is for vacant homes that have no existing furniture. While some homes may appear best without furnishings, in most cases, a full stage will help the home to sell faster and overall appeal to more buyers.

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Print Marketing

The Listing Power Pack

I leverage a slew of print marketing materials to spread the word about your house. The listing power pack includes flyers, neighborhood reports, post cards, door hangers, business cards, thank you cards, a property specific yard sign, and more.

Some of these materials can be utilized at open houses so each prospective buyer walks away with something tangible to remember your house. I will make use of the other print materials to spread the word about your listing in your neighborhood and broader community.

The goal is to stay top of mind with prospective buyers or with other homeowners who may have a friend looking to purchase a home in their vicinity.

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Social Media Advertising

 

Facebook and Instagram Advertising

Social media advertising is a very cost effective way to put your listing in front of tens of thousands of people in the local community, ensuring that your listing is reaching the most eyes possible and driving more attention from buyers.

My ads reach roughly 15,000 people within a 15 mile radius of your house with hundreds of clicks to learn more about the property on Zillow.

Luxury Listing Components

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Pre-Listing Home Inspection

For a Seller, getting a pre-listing home inspection can be helpful as they begin their selling process, as it gives them more time and control over repairs and prices their home more accurately before it’s on the market.

Not only this, but a home inspection report prior to listing can provide multiple benefits to negotiating with buyers in the most effective way possible. I leverage the information in the home inspection to guide contract negotiations and highlight favorable offer terms to my sellers based on the unique characteristics/defects of their homes.

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Direct Mailers Sent to Community

I put the information about your listing directly in the mailboxes of 750 homes closest to yours. The community will know about your house and will be telling you about your listing!

This creates a network of people who are all aware of your home and can be likely to share it when they know someone else looking to move to the area.

Everyone is going to know that your house is for sale and will have your home top of mind when talking with others.

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Listing Exposure Digital Campaign

My Listing Exposure Digital Campaign is designed to improve your listing by increasing exposure and building property recognition through repetition. This digital campaign was designed to benefit home sellers by providing views on non-real estate related websites.

  • 5 property specific digital ads
  • 2 weeks of geo-targeting within a 15 mile radius of the listing
  • Minimum 15,000 impressions
  • Customized marketing plan with easy to read infographic report
  • Minimum 75 clicks
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Extended Social Media Advertising

Facebook and Instagram Advertising

Social media advertising is a very cost effective way to put your listing in front of tens of thousands of people in the local community, ensuring that your listing is reaching the most eyes possible and driving more attention from buyers.

For a Luxury Listing, I will budget to reach tens of thousands of people in the community and drive thousands of clicks to your property listing.

We leverage the highlight video to increase engagement and the total number of people seeing your home for sale.

Multi-Market Billboard Placement

I partner with Southeastern Sign Company to promote your home on local billboards. Complimenting the advanced digital and print marketing with billboard advertising will increase the number of touchpoints for prospective buyers and ensure that your home is being talked about in the community.

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Multi-State Broker Marketing

Date-Driven Agent Outreach

The caliber of your home necessitates marketing that extends beyond the Central Virginia area. Buyers relocating from Richmond, Charlottesville, Roanoke, DC, New York, Florida, and California need to know about your house, and the best way to reach them is to share our listing with their real estate agent.

I review census data to specifically target markets with migration flows to the local area and directly reach out to top producing brokerages and agents in those markets.

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Luxury Digital Marketing Campaign

Expanding upon the social media advertising and the listing exposure digital campaign, the Luxury Listing benefits from additional digital marketing aimed at highlighting your property as distinct and lavish. A big part of selling a home is psychology, so the goal is to evoke certain feelings in buyer that will compel them to see your home as luxurious and elite.

Buyers in the local area will not be able to escape seeing your home listed for sale when they are browsing online and scrolling through social media.

Placement on LPT Luxury Collection Website

Along with high-end homes across the country, your home will be featured on the LPT Luxury Collection website. Buyers from all over the US looking for luxury properties in Virginia will now see your home listed for sale, increasing the odds of a sale even further.

Property Appraisal

In addition to a complimentary 78-page valuation workbook produced from a comparative market analysis, I also hire a professional appraiser to evaluate your property. Between my own expert analysis and that of the appraiser, we have even more data to work with in deciding an ideal price to list your home at.

Luxury Awards Section

Recognition & Excellence

Awarded by industry leaders for performance, trust, and service in Lynchburg's real estate market.

Top 10 Agent in Lynchburg

2025 • fastexpert.com

View Award

Top 12 Agent in Lynchburg

2025 • expertise.com

View Award

Top 2% Lynchburg Agent

2025 • Based on transaction volume

Across active agents in Lynchburg

Real Estate Done Right​

Looking to buy, sell, or invest in real estate? Whether you are serious about moving or just have questions, I would be happy to hear from you and share my expertise on the Lynchburg Market.

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